More Headlines
About CED
About Warren
Editorial Staff

Log In
My Account
Free CED Trial

Contact Us
Privacy Policy

Brandsource Florida Dealers to Join Nationwide Marketing Group

Brandsource Florida shifted its 30 dealers to Nationwide Marketing Group, in a split prompted by differences in branding strategy, Brandsource Florida President Tom Jessup told us.  The change takes effect Wednesday.


Brandsource Florida, formed 11 years ago from Key America Group, will operate independently from existing Nationwide members in Florida, many of which are in the Miami area.  Under Nationwide, the new Nationwide Florida group will be given "autonomy" in setting branding and marketing strategies at a local level, Jessup said.  "It’s nothing personal, but Brandsource is more focused in building the brand at a national level and our dealers are independent and intertwined with their local communities and would rather focus on promoting their own brand there," Jessup said.


Brandsource earlier this year reached agreement with model Kathy ... Log in to view full article.

Article Date: 06/10/2011
Word Count: 290

Log in or register to read the full article.


Log in

Email Address: Password:  
  Forgot your password? Remember me


We'll need only your email and a password you create.




Copyright© 2014 Warren Communications News
2115 Ward Court NW, Washington, DC 20037-1209

Powered by Cranium Softworks - CMS, Subscription Mgmt & Web Development