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Brandsource Florida Dealers to Join Nationwide Marketing Group
Brandsource Florida shifted its 30 dealers to Nationwide Marketing Group, in a split prompted by differences in branding strategy, Brandsource Florida President Tom Jessup told us. The change takes effect Wednesday.
Brandsource Florida, formed 11 years ago from Key America Group, will operate independently from existing Nationwide members in Florida, many of which are in the Miami area. Under Nationwide, the new Nationwide Florida group will be given "autonomy" in setting branding and marketing strategies at a local level, Jessup said. "It’s nothing personal, but Brandsource is more focused in building the brand at a national level and our dealers are independent and intertwined with their local communities and would rather focus on promoting their own brand there," Jessup said.
Brandsource earlier this year reached agreement with model Kathy ...
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