Audio Specialists Vying to Sharpen Their Differentiation Skills

Faced with an aging demographic of customers, razor-thin video margins and declining home theater business, specialty AV dealers are making an aggressive push into digital audio, hoping to reclaim a position they see as their rightful spot as the authorities of high-quality music systems. Going into 2012, Bjorn's in San Antonio will be focusing on "connectivity and devices," Neil Viers, sales manager, told us. A year in the works, the strategy is to position the company "to be the place where people go" for digital audio, Viers said.

Specialty retailers found themselves in unfamiliar territory -- as outsiders -- when digital audio exploded around them, first growing out of illegitimate roots and then becoming codified by the Apple ecosystem, where music enthusiasts flocked for devices ... Log in to view full article.

Email Address: Password:

Forgot your password? Remember me

We'll need only your email and a password you create.