LG Won't Appeal NAD Decision on Misleading 3D TV Ads

Samsung and Sony responded with expected support for the decision by the National Advertising Division (NAD) of the Council of Better Business Bureaus recommending that LG discontinue advertising claims made at the expense of its 3D rivals for the company's Cinema 3D TVs and 3D glasses. “We are pleased with NAD’s careful review of the facts, and agree that its recommendations are appropriate," a Samsung spokesman said. A Sony spokesman told us that the company had nothing to add to the NAD decision, which, he said, "stands on its own."

In its defense, LG said it backed up its claims with an "innovative national consumer preference study" that was designed and administered by a leading ISO 9001:2008 certified survey research firm. "LG believes that the study ... Log in to view full article.

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