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Lenovo Bows $749 Ultrabook, Campaigns For 10 Percent U.S. Share

Lenovo, known for road warrior notebook PCs rooted in the IBM PC business it purchased seven years ago, is attempting to break the business mold with a new series of "retail-friendly" Ultrabooks due soon in the U.S.  Ultrabooks are a major part of Lenovo's strategy to capture at least 10 percent of the consumer market in the U.S., and the company is funding that effort with a $50 million worldwide marketing campaign -- its most expensive ever -- that launches soon, Nick Reynolds, director, marketing & strategy, told Consumer Electronics Daily.  


Reynolds said Lenovo has been the fastest growing PC vendor of the top five brands worldwide for the past 10 quarters and said an "internal goal" of the company is to overtake HP as number one ... Log in to view full article.

Article Date: 06/19/2012
Word Count: 854

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